‘pjur love – gives you more’. This is the pjur group’s slogan for its new campaign for the year, and it also includes a new communication strategy with large-scale ads and online campaigns. “The phrase ‘Gives you more’ is exactly what makes our brand unique,” explains Alexander Giebel, CEO & Founder of the pjur group. “We offer more variety, more choice, more quality and more peace of mind. As a family-owned and family-run company, we also put more heart and soul into our products than larger organizations. The new slogan sums this up perfectly in just a few words.”
The company aims to attract even more end customers to the PoS through attention-grabbing adverts and advertorials in the world’s most popular magazines such as Playboy, GQ, Cosmopolitan and myself as well as through online campaign and events. The manufacturer wants pjur retailers to benefit even more from its B2C initiatives. All campaigns are planned long in advance to give customers and partners sufficient time to stock upon pjur products and showcase them to existing and – most importantly – new customers at the PoS.
In addition to realigning its strategy at B2C level, the pjur group will be presenting a focus topic every month and providing retailers with detailed information. Product differentiation will be a key focus area here. In addition to this, the pjur sales teams will be looking for more direct contact with distributors and retailers this year in the form of product training sessions. “This was something that many of our customers asked for and we are more than happy to oblige,” adds Alexander Giebel.