Topco Sales hired Shelby Barr, the latest addition to its sales and marketing department. Her work should help to equip the brand with a modern and updated marketing approach. Officially deemed Media Production Specialist, Barr’s core focus is creating videos for each of Topco’s signature products and enabling the sales team to support customers with effective and visually stimulating marketing tools.
Barr comes to the adult industry with a degree in cinematography and photography and previous experience working with fashion. With more than 200 product videos already created, Barr has expanded her role to provide hands-on support for the sales and graphics departments and helping to establish and maintain strong relationships with Topco’s customer base.
“It is exciting to be a part of one of the longest-running manufacturing brands in the world and take the opportunity to learn more about the direction that this fascinating industry is taking,” Barr said. “My visual marketing and social media management roles at Topco come natural to me, as they require a certain artistic mindset, artful skillset, and unique aesthetic that I’ve been honing for years. I think the key ingredient is my love of Topco products, and it’s become incredibly important to be able to concisely and effectively share key points of what makes each product unique, whether visually or via social media.”
Barr also has helped establish a modern voice for Topco Sales’ social media presence and provide customers and consumers with a portal to interact with the brand. This is equipped the company with a valuable direct portal that has become an essential part of a product brand’s success, as Topco said.