Überlube Tackles Menopause Stigma At Pause Live 2024

Überlube exhibited at this year’s PAUSE Live, the UK’s largest menopause event that welcomed more than 2,000 visitors on Saturday, 14th of September at Grand Connaught Rooms in London.

Now in its second year, PAUSE Live continues to provide a platform for celebrating women’s health and empowerment, as well as offering them access to leading education and innovative products to meet their wellness needs and elevate their confidence. The show seeks to address a myriad of menopausal symptoms, from bladder to bone, hair to heart, sex to skin, mental health and more. 

One of the experts speaking this year was Dr Michael Krychman, a renowned doctor of sexual medicine, a board-certified obstetrician and gynaecologist and medical consultant at Überlube. Dr Krychman concluded the sessions on the Educational Stage at PAUSE where he spoke about ‘When Menopause and Andropause Collide – Understanding Midlife Relationships’.

The following are key takeaways from the discussion:

• As we get older, sexual intimacy and our relationships change; scientific research indicates that the frequency of sexual intercourse declines with increased duration of the relationship. 
• The menopausal woman may experience symptoms like vaginal dryness, painful intercourse, increased time to sexual arousal, and less intense orgasmic response, which lube can help with.
• Andropausal men may experience symptoms such as low energy, fatigue, and lowered sexual interest.
• It’s important to discuss your sexual wants and plan your joint sexual journey, together, as you age into your golden years using products like Überlube to enhance pleasure.

With 13 million women going through menopause in the UK, an industry estimated to be worth $600 billion and women of 45 plus, accounting for 60% of the beauty market, this is an arena more than worthy of brand investment.

“Help is out there but it’s not always easy to find.” says Charlotte Body, Representative at Pause Live. “The aim of the show is to bring some of the top experts into one arena, all under one roof. You are in good company with hundreds of other perimenopausal or menopausal women attending. We even have a meet and greet scheme for those who are coming alone. We want to empower women UK wide to find the solutions to their symptoms!”

Überlube recently entered the multi million dollar EU personal lubricant market with its recent expansion into the UK market where it expects to be selling a bottle of its iconic lube every 10 minutes by the end of 2024. Überlube addresses one of the most common menopause symptoms – vaginal dryness, which women often experience during or after menopause where vagina can become less elastic, and drier. 

Überlube’s Brand Director, Cheryl Sloane, comments: “The stigma of using sex-related products is now gone and people are starting to think of personal lube as an integral part of their health and wellness, in this case a tool to fight menopausal symptoms. This is due to events such as Pause Live that provide an educational platform for women and everyone affected by menopause with needed resources and community support. No one needs to be alone on this journey.”