UK Sex Toy Retailer Launches Successful Campaign “The Missing O” Revealing Shocking Gap in Multiple Sclerosis Sexual Health Support
Sextoys.co.uk, a leading UK sexual wellness retailer, and charity, MS Together, reveals that a staggering 97% of people living with Multiple Sclerosis report experiencing sexual dysfunction, and the medical system is falling short, with less than 5% receiving adequate help.
In partnership with a well-known Multiple Sclerosis campaigner and the MS Together Charity, the survey has revealed the stark reality of sexual dysfunction among individuals living with Multiple Sclerosis (MS) and the even more staggering gap in medical support to address it.
A new survey, “The Missing O”, conducted by British sexual wellness retailer sextoys.co.uk in partnership with Multiple Sclerosis (MS) campaigner Roxy Murray (pictured) and the MS Together charity has revealed the stark reality of sexual dysfunction among individuals living with MS and the even more staggering gap in medical support to address it.
The survey has revealed that an alarming 97.4% of respondents have experienced sexual dysfunction symptoms, some for over 10+ years, yet over two-thirds of respondents felt they were unable to discuss the issue with their medical provider. Of those that did, only 4.5% felt their doctor addressed their concerns adequately, and over 16% alarmingly felt their concerns were dismissed.
Sextoys.co.uk has partnered with Roxy Murray to highlight the challenges many individuals with MS face in achieving orgasm, a struggle often compounded by decreased sensation and a lack of medical guidance.
The most common sexual dysfunction issues experienced by those with MS revealed in the survey include:
- Decrease in libido (68.8%)
- Fatigue impacting sexual activity (64.3%)
- Decreased sensation (57.1%)
- Difficulty reaching orgasm (52.7%)
MS Campaigner Murray says: “While it is often well known in our community that many people with MS experience Anorgasmia (difficulty achieving orgasm), many people do not openly discuss it, let alone with a doctor. It can be an embarrassing topic, and discussing it with a doctor can be challenging, especially if that doctor is unprepared. That’s why we are breaking the silence with real solutions backed by experts and the MS community.“
“Healthcare providers should receive comprehensive education on MS-related sexual dysfunction and be equipped with the tools to offer real, informed advice. Sexual well-being plays a crucial role in mental health and in nurturing fulfilling relationships. Many people with MS report experiencing relationship stress due to these significant sexual health concerns. We are also collaborating with junior doctors at King’s College to ensure they are prepared to have inclusive, open conversations with all individuals living with MS.”
Sextoys.co.uk, is a leading online retailer in the UK and has worked closely with the MS community and sexual wellness experts on this survey and to curate sexual aid bundles for MS Awareness week aimed directly at addressing the most common sexual health complaints of those with MS, including products aimed at increasing arousal and stimulation, and 100% of the profits will be donated to the MS Together charity.
Murray further highlights that people of all genders living with MS have a range of options to enhance their sexual experiences. She suggests: “arousal creams, penis pumps, penis rings, and strokers can support erection maintenance, enhance sensation, and increase sexual satisfaction. For those experiencing reduced arousal, lubricants and arousal gels may be beneficial. If sensation is diminished, external stimulators such as toys designed for the clitoris or other erogenous zones can help activate nerve endings and enhance pleasure during both partnered intimacy and solo exploration.”
To find out more about the curated MS bundles, or to find out more about the survey and/or to make a donation, visit https://www.sextoys.co.uk/content/c/ms-together.
