Wholesale Solutions partners with first major non-adult retailer in New Zealand to sell sex toys

New Zealand’s largest adult toy distributor, Wholesale Solutions, has partnered with New Zealand’s largest online retailer of general goods, Mighty Ape, to launch a sex and intimacy category to satisfy New Zealand’s increasing demand for sexual wellness products. A spokesperson said it’s a first for the small country of five million and indicates that adult has finally gone mainstream. 

Delivering to more than 460,000 New Zealanders every year, Mighty Ape is one of the country’s leading online pureplay shopping sites for general consumer products. Seeing an increasing demand for sexual wellness goods, it has partnered with Wholesale Solutions, New Zealand’s primary supplier of adult toys and sexual wellness products based in Wellington, to fulfil growing demand. Shoppers can buy games, toys, electronics, books, homewares and can now add adult toys to their orders.

Stacey Grayson, Mighty Ape Sales Manager for Health & Beauty, Home & Living, said: “We are extremely proud to be one of the first major retailers in New Zealand to carry an extended range of sex and intimacy products, and in doing so make a happier sex life accessible for everyone.”

The retailer has stocked Durex products for years with strong sales, but 2020 saw increased demand for its sexual health products, leading to the launch of Mighty Ape’s sex and intimacy department which carries more than 40 popular adult toy and sexual health brands, including Satisfyer, Lelo and New Zealand brand Share Satisfaction, Ms Grayson explained. 

“The lockdown last year triggered a collective shift when it comes to pleasure, self-care and being open and unashamed of your needs and preferences. It was clear that our customers are interested in sex and intimacy products and feel comfortable purchasing them from Mighty Ape, so we decided to expand our range to meet demand.”

Wholesale Solutions Business and Product Development Manager, Taslim Parsons, said the partnership with Mighty Ape illustrates the normalisation of sex toys and pleasure in New Zealand.

“We’ve seen a big shift in perceptions around sex toys and sexual wellness over the past few years and self-pleasure is more openly talked about and considered to be an important part of wellbeing. Mighty Ape’s new sex and intimacy category is evidence that sex toys aren’t going mainstream in New Zealand, they’re already here,” Ms Parsons explained.

“We are very excited about this partnership and what it means for the sexual wellness industry in New Zealand and the normalisation of pleasure. We supply more than 200 adult stores in New Zealand and the number of our retail customers that aren’t adult is growing rapidly, such as pharmacies, physiotherapists, pelvic floor specialists, salons and even hotels, and we predict more retailers to follow. We welcome contact from retailers that are open to supporting New Zealanders with their sexual health and wellness needs by making adult products more accessible for all.”

Visit www.mightyape.co.nz for more information. To find out more about New Zealand adult toy and sexual wellness distributor, Wholesale Solutions, visit wholesalesolutions.co.nz or email info@wholesalesolutions.co.nz.