Womanizer Brings Sexual Wellness to IFA 2026, biggest European Consumer Electronics Fair

Womanizer has taken its place alongside some of the world’s most influential technology brands at IFA 2026 in Berlin from September 4th – 8th. Located in the IFA Beauty Hub, Womanizer has shown how sexual wellness is increasingly becoming part of the mainstream technology and consumer innovation landscape.

As one of the world’s leading technology and consumer electronics trade shows, IFA (Innovation for All) provides a significant platform to challenge perceptions around the sexual wellness category and demonstrate that pleasure, wellbeing and intimate technology deserve a place within the wider innovation conversation. By exhibiting alongside established technology and beauty brands, Womanizer is helping to move sexual wellness beyond the margins, contributing to a more open and normalized conversation around pleasure and intimate wellbeing.

“Being at IFA is about much more than showcasing our latest products. It is about demonstrating that sexual wellness is technology, innovation and wellbeing, and that it belongs in the same conversations as other products designed to improve people’s everyday lives,” explains Verena Singmann, Head of PR at Womanizer. “Welcoming IFA visitors and breaking down the barriers to tell more people about our products was a great experience. Visitors were very open, interested and wanted to learn more aboutWomanizer.”

At this year’s show, Womanizer presented two of its latest innovations: Womanizer Next Liberty, the brand’s compact premium pleasure device designed to bring its 3D Pleasure Air Technology into a travel-friendly format, and Womanizer Snap, the smallest Womanizer to date, set to launch on 22 September 2026 in Europe.

Womanizer Snap reflects the category’s continued evolution towards products that combine sophisticated technology, intuitive design, and everyday usability. The innovation also received a Reviewed award at the fair, further highlighting the growing recognition of sexual wellness products within the broader technology and consumer product landscape.

With a presentation titled “The Glow you are missing: Why Pleasure is the ultimate Beauty Tech”, Elisabeth Neumann, Head of User research and Verena Singmann also went on the Creator Stage to discuss further how pleasure is the ultimate beauty tech.

“Womanizer’s presence at IFA marks another step towards a future where sexual wellness is not treated as a niche or taboo category, but as an established part of the technology, wellbeing and lifestyle ecosystem”, added Verena Singmann