Womanizer challenges NASCAR’s sponsorship double standard

Womanizer was recently denied by NASCAR to become a driver sponsor in 2025 – despite the sport’s history of accepting men’s sexual wellness brands like Viagra and ExtenZe. This raises a critical question about NASCAR’s double standards in sports marketing. If male pleasure is acceptable in sports marketing, why not female pleasure? 

In response, Womanizer is launching a bold awareness campaign,  which will position billboards directly across from Daytona International Speedway during the week of the Daytona 500 – the biggest race of the year, which garners more than 6 million views.  A mobile billboard will be traveling around Daytona International Speedway on Wednesday, February 12th for Daytona 500 Media Day to catch journalists’ attention and raise further awareness of this bias.  The message? NASCAR has welcomed brands focused on men’s intimacy and performance but refuses to extend the same acceptance to female pleasure. 

“This isn’t just about one sponsorship rejection; this is about addressing a larger cultural bias,” said Verena Singmann, Head of PR for Womanizer. “Women’s sexual wellness is a legitimate global industry that plays a positive role in self-confidence and connection.” 

Additionally, NASCAR partners with alcohol, nicotine, and firearm brands, highlighting inconsistencies in its moral boundaries by permitting products with known health and safety risksw hile prohibiting Womanizer.