Womanizer launches Next Duo with Beauty Bar Concept

With its latest experiential activation, ‘The Womanizer Beauty Bar’, the global sexual wellness brand set out to challenge how and where conversations about pleasure can happen. Hosted in New York and Paris, the two-day pop-ups reimagined the traditional beauty boutique as a wellness experience centered on confidence and self-love and Womanizer’s latest product launch: Womanizer Next Duo.

Set in a purple décor, with make-up mirrors and displaying faux serums and lipsticks, Womanizer played with the idea that Beauty comes from within. Designed for the Next Duo launch, the Beauty Bar blurred the lines between beauty, health, and sexual wellness – a deliberate effort to make the category more approachable and culturally relevant. Over 700 guests attended in Paris and more than 750 in New York, drawn by playful design, free tattoos, and a setting that made pleasure as natural a topic as skincare.

“We wanted to rewrite how sexual wellness shows up in culture,” says Womanizer’s Head of PR, Verena Singmann. “By placing the conversation in a familiar beauty context, we made it feel both aspirational and accessible. We also wanted to reach customers who might have reservations about the topic by showing that sexual wellness is just as much part of our self- care routine as fitness and skincare.” The sexual wellness industry faces significant marketing barriers, such as Google Safe Search and Meta advertising guidelines, which ultimately hinder consumers (notably women) from living their most sexually fulfilled lives. This pop-up offered a shame-free space for attendees to ask intimate questions by removing the stigma that can beassociated with adult stores.