For the sixth time, the German Design Council and the German Brand Institute have honored successful brands with the German Brand Award, one of the most important brand awards in Germany. It recognizes companies that stand out from the competition with their exemplary brand management, sustainable campaigns and exceptional marketing projects.
Womanizer, one of the leading manufacturers and suppliers of sexual wellness products, was named ‘Best of Best’ in the ‘Product Brand of the Year’ category, making it one of the big winners of the prestigious competition.
Jury’s statement: “The Womanizer brand presents itself as extremely modern, fresh and aesthetically sophisticated with a focus on product benefits that is as clear as it is convincing. The brand design with its bright colours are eye-catching and absolutely unique. Above all, however, the appearance is extremely likeable and addresses the subject of female masturbation in a wonderfully natural way, which helps immensely to break down inhibitions. The clever combination of innovative technology, appealing design and self-confident
messages about a taboo subject succeed in positioning and asserting itself rapidly and successfully in the highly competitive sex toy market. It is impressive and a well-deserved reward for a high degree of courage and empathy,” said the jury.
Johanna Rief, Director Public Relations at Womanizer, on the award: ” We are very pleased to receive this award and see it as confirmation for the great work our team has done in the past years. We have shown that we have a good feel for current trends and developments and are experts in brand building and management. It takes courage to destigmatize masturbation and to show that it’s a normal part of a fulfilled life. The award also confirms that we create relevant content for our target group. Their feedback and support is ultimately what counts and is most important to us.”