WOW Tech Group and Lovehoney combine to form the Lovehoney Group (LHG)

WOW Tech Group and Lovehoney join forces, as two of the global market leaders in sexual wellness. Together with Swiss brand Amorana – acquired by Lovehoney in 2020 – they now form the Lovehoney Group (LHG).

The transaction combines Lovehoney’s leading international operations and brands – including Fifty Shades of Grey – with WOW Tech’s powerhouse Womanizer, We-Vibe, Romp and Arcwave family of brands. The combined group will be led by WOW Tech CEO Johannes Plettenberg. Lovehoney and WOW Tech will continue to be run by their current management teams.

The group’s focus will be on delivering exceptional B2B customer service, including creative and demand-driving marketing across all touchpoints, as well as buzz-worthy PR campaigns to raise awareness and keep the brands at the forefront of consumers’ minds. Additionally, LHG’s strategy will continue to be focused on enforcing its extensive patent portfolio, which will be pursued with full force to protect the B2B partners’ commitment to the strong brandportfolio.

LHG is now home to more than 730 highly trained professionals from over 25 nations, located in ten offices across the world with a broad spectrum of talents across engineering, industrial design, sales, and marketing, and will continue to provide best-in-class brands and truly innovative and high-quality products to its retail partners.

LHG’s lead investor is Telemos Capital, the majority owner of Lovehoney since 2018. CDH Investments, which holds a significant stake in WOW Tech, stays on board as a minority investor as do the co-founders of Lovehoney Neal Slateford and Richard Longhurst.

Johannes Plettenberg, CEO of the Lovehoney Group commented: “We are excited about this transaction and partnership. Amorana, Lovehoney, and WOW Tech share the same mission to destigmatise sexuality, empower people to enjoy a fulfilling love life, and experience sexual happiness. Combined, we will be even better placed to contribute to bringing sexual happiness to the centre of society. This will benefit our entire industry. We are looking forward to continuing to work with our teams to create even more value for all our B2B partners and their customer base. By partnering even more closely together, I am certain we can all achieve our common goals.”