WOW Tech relaunches O*Diaries
Last year Womanizer launched its very own premium e-magazine called O Diaries. With half a million visitors since launch and 40.000 page views per month, O*Diaries is now a popular magazine for readers around the world. This month, O*Diaries has been relaunched as the go-to magazine for all WOW Tech Brands – Womanizer, We-Vibe, Arcwave and Romp – to reflect a broader range of topics and people.
The fresh design of O*Diaries mirrors the new mission: O*Diaries is all about freedom. “Freedom of thought and freedom of fantasies. In short: sex-positivity. We believe in the democratization of sex through information, opinion, inspiration and, of course, fun”, says Johanna Rief, Head of Communications at WOW Tech. “We want to create a magazine that is for everyone, and that speaks openly about taboo topics!” O*Diaries’ topics include sex, partnership, sexual health, sexual well-being and sexual fulfillment.
The new logo represents the flexibility and accessibility of the O*Diaries brand. The Asterisk implies what readers can discover inside the e-magazine: stories and advice about sex, love and unique experiences.
The e-magazine is available in English and German. Retailers have the option to post links to the articles on their social media channels and to offer their customers content.