At the second ANME Show of the year (July 15-17, Burbank/USA), pjur, the leading manufacturer of premium intimate care products, was demonstrating yet again its commitment to delivering high-quality products and offering best-in-class POS experience concepts to customers in North America. WOW Tech, their exclusive distribution partner for the North American market was also showcasing new releases from We-Vibe and Womanizer in a nearby booth. Focus of the pjur booth were the new retail displays and other point-of-sale materials that help promote the brand in-store.
“The concept is based on three factors: First, clear portfolio structure, thus making it easier for sales person- nel to navigate and recommend the pjur portfolio. Second, providing orientation in-store, helping consumers find the right product and third, creating a brand experience, that conveys what pjur stands for,” says Alex- ander Giebel, CEO and founder of pjur, proudly showing before and after photos of retailers’ lube sections that have been updated with the company’s “brand space concept”. “We’ve had a lot of positive reactions from retailers. Actually, we sold all available shelves and slat skins,” explains Alexander further.
The pjur displays with the premium slat walls don’t just look great at the point of sale, they also make it easier for consumers to find the products they need in the shelves. The displays are particularly practical for dealers as their size can be adjusted and they can also be adapted for smaller shops. In addition to impressively showcasing pjur’s extensive portfolio, the concept is also aligned with the successful “gives you more” campaign, to further strengthen the brand’s presence in stores. The concept bundles all existing POS initiatives and aims to improve and harmonise the brand’s profile both on- and offline