International LoveCherry announces distribution agreement with XR Brands
International LoveCherry has announced a new distribution agreement with US-based XR Brands, strengthening its international portfolio with some of the most recognised and established collections in the adult products industry.
Under the agreement, International LoveCherry will soon hold local stock of XR Brands’ most popular product lines, including Creature Cocks, Master Series and many other leading collections, together with the company’s extensive range of adult furniture.
The partnership represents an important strategic step for both companies and will provide retailers, e-commerce businesses and distributors with faster and easier access to a broad selection of XR Brands products.
International LoveCherry customers will benefit from local European stock, shorter delivery times, simplified purchasing processes and specialised commercial support from an experienced team with extensive knowledge of the European market.
A stronger offering for the European market
XR Brands is part of XR LLC, a California-based manufacturer and distributor with more than twenty years of experience in the health, wellness and adult products industries.
The company develops and manages a diverse portfolio of specialist brands covering numerous categories within the adult market. Its collections are recognised for their distinctive concepts, broad product selection and ability to serve different consumer profiles and price segments.
Among the ranges that will soon be available from International LoveCherry are Creature Cocks, known for its bold fantasy-inspired designs, and Master Series, one of XR Brands’ most established collections.
The agreement will also include XR Brands’ furniture catalogue, allowing International LoveCherry to offer its professional customers a more complete selection covering products for both personal and commercial environments.
Local stock, faster deliveries and professional support
By incorporating XR Brands into its portfolio, International LoveCherry continues to strengthen its position as an international distributor capable of connecting major global manufacturers with retailers throughout Europe.
Holding stock locally will significantly improve product availability and help retailers avoid many of the logistical difficulties associated with purchasing directly from outside the European Union.
Customers will benefit from:
- European stock availability
- Faster and more reliable deliveries
- Simplified ordering and invoicing
- Reduced logistical complexity
- Specialised multilingual commercial support
- Access to a broad selection of leading XR Brands collections
The first products are expected to become available from International LoveCherry shortly, with additional collections and references being incorporated progressively.
A strategic partnership focused on growth
“This agreement with XR Brands is an important addition to our international distribution portfolio,” said Gonzalo Zaragoza, CEO of International LoveCherry. “XR Brands has developed highly recognisable collections with a strong identity and an extensive product range. Our objective is to make these brands much more accessible to European retailers by providing local stock, rapid deliveries and the professional support our customers expect from International LoveCherry.”
Zaragoza added: “We are making a substantial investment in stock so that our customers can purchase XR Brands products directly from Europe without long waiting periods or complicated international import procedures. We believe that Creature Cocks, Master Series and the company’s furniture collections have significant growth potential across our markets.”
