CalExotics signs an exclusive deal with international distributor Scala. This partnership makes Scala the official distributor of CalExotics and JOPEN products in 26 countries in the European Union. “This is the biggest exclusive deal in CalExotics history,” says Susan Colvin, Founder and CEO of CalExotics.
Scala has been a strong supporter of CalExotics and has done well with their exclusive projects such as the Inspire, Jack Rabbit Signature, and Red Hot Collections. With the recent changes at Scala, both companies saw an opportunity to make a strong partnership and consolidate distribution channels in the EU. “Scala has been an invaluable partner for us for many years and we are thrilled to work exclusively with them,” says Jackie White, Executive Vice President of CalExotics.
“An honor”, says Trudy Pijnacker, Director at SCALA. “CalExotics is the premium name on the adult market. It’s rich heritage of experience and knowledge about the industry, combined with its innovative approach to new products and collections, has established CalExotics as the go-to name for trendy erotic pleasure. As SCALA is the go-to name in erotic distribution, we’re confident this exclusive partnership will only pave the way for many more exciting ventures, projects and mutual successes.”
As an exclusive distributor, Scala will focus on promoting the CalExotics brand within the EU. The company will bring in a CalExotics Brand Ambassador to help further support the partnership. Walter Kroes, Director at Scala says, “CalExotics is a world-class brand, and we plan to do all that we can to promote it. Our Brand Ambassador will be an asset to our team and for our retail customers.”
Under this partnership, retailers and customers throughout the EU will see consistency in product pricing and availability. The companies will work together as a one-stop shop to ensure retailer partners have access to everything CalExotics has to offer. This includes marketing material, collateral, product information, and more. “We’re already started working on exclusive content and material for our customers. We can’t wait to expand the CalExotics brand,” says Trudy Pijnacker.