CalExotics signs agreement with Asian distributor Durio
The partnership gives Durio Asia the rights to distribute CalExotics’ and JOPEN’s products in 13 countries, including Taiwan and India. “CalExotics is very excited to appoint Durio Asia as a distributor catering to the needs of Southeast Asia’s market. The market is growing and has potential to become a prominent one,” says Sunny Ooi, Director of Digital Marketing of CalExotics.
Durio Asia and its customers have always loved CalExotics’ products. “It’s really an honour to be named as the distributor for a world-class brand. Its prominence in the industry sits extremely well with the Durio Asia. Calexotics has excellent product offerings. Products beautifully designed and packaged, with new item offerings on a monthly basis!” says Jason Wong, Director at Durio Asia.
Under this partnership, Durio will assist CalExotics to properly manage the retail pricing and stock availability of the market.
“Asia is a very special market. Unlike the EU and the US, prices for items can vary from extremely under-priced to exorbitantly over-priced. That’s because of the small market size and that consumers and generally not as well informed as those in the western part of the world.”
The companies will also work together, with Durio to help in warranty / return of product in this region. The distributor will also facilitate and ensure that retailers and partners have access to the marketing material, collateral, product information, video presentation etc.
“This partnership with Durio Asia is a synergy of a great brand with an extensive network. I am very excited to see how this co-operation works out!” says Jason Wong.