Calvista and Womanizer bring Starlet 2.0 to Australia and New Zealand
Calvista the exclusive partner for Womanizer in Australia and New Zealand have collaborated with key retailers and WOW Tech to launch the new Starlet 2.0 with a series of Womanizer billboards across Australia and New Zealand.
Part of the outdoor advertisement features Womanizer’s new eye-catching imagery that appeals to a broad consumer base. The billboards located in prime Melbourne Metro areas and prominent locations in Auckland (New Zealand) ensuring Womanizer receives premium brand exposure and a far-reaching presence for their new campaign.
Together with the impressive billboard campaign, Calvista launched the visibility project with new visual merchandise (VM) concepts inside and outside key retail locations. “The VM concepts have been positively received by all participating retail partners and has led to a significant increase in Womanizer sales” says Calvista General Manager Roger Sheldon-Collins. “Womanizer, the leader in Pleasure AIR technology continues to impress with the launch of the Starlet 2.0. The latest release changes the game with its ergonomic design, new intensity levels and stunning packaging”.
Roger Sheldon-Collins continues to say, “The Visibility Project has definitely set new standards for consumer advertising and merchandising within our industry. We are extremely excited about the future for Womanizer as they are about to celebrate Five Years of Pleasure Air Technology in November with a special anniversary Liberty release”.