Creative Conceptions, exclusive UK distribution partners of ID Lubricants, announced the arrival of ID Xtreme, a new lube for extreme conditions. It is thicker than ID Glide and designed to meet the needs of high-intensity, high speed, high contact users. Formulated with so called Friction Reduction Technology to reduce resistance resulting from increased power and high temperatures, ID Xtreme ensures a smooth ride even in the most demanding situations.
ID Xtreme has been rigorously tested to ensure it is condom compatible, toy safe and stain free. Re-activated by simply adding a drop of water or saliva, the luxurious water-based formula has a rich, natural feel. Gregg Haskell, founder and CEO of ID Lubricants, says “This new lubricant has been a long time in the making as we have gone through many different formulas to make ID Xtreme absolutely right. The challenge was to make a water based lubricant that enjoyed all the natural feel and condom copatability of a water based lube but with the ability to stay exactly where it is put and to withstand the rigours of extended play in the same way an oil based lube would do. This is not an easy proposition but we believe after exhaustive testing we have it right. In addition, customers can be assured of the premium quality and safety of this unique product as ID Xtreme is an approved FDA 510K medical device.
Creative Conceptions’ Jane Bowles, says “We are so pleased to have a new lube from ID – as you know we are ID mad and believe this latest addition to the ID stable really will “fill a hole” in more ways than one. Although both ID Glide and ID Millennium are great products for anal sex, the new ID Xtreme really offers a professional level lube for the more rigorous consumer.