Dreamlove adds Locker Gear to its catalogue
Dreamlove is expanding its portfolio with the addition of Locker Gear, following the signing of an exclusive distribution agreement covering its sales channel.
The partnership strengthens Dreamlove’s strategy of bringing distinctive, high-potential brands to the trade, combining strong brand identities with differentiated product propositions and clear consumer appeal. Locker Gear joins the Dreamlove portfolio with collections created for men who see fashion as a powerful form of personal expression.
Locker Gear was founded around the idea of staying true to the way people feel, express themselves and connect with others. The brand positions its garments as a language of their own, using colour, texture and attitude to communicate without words.
Its collections combine character, sensuality and freedom of expression, targeting men who are confident in showing who they are and embracing their individuality. At the heart of the brand is a clear proposition: fashion is not simply about choosing what to wear – it is a way of expressing and reinforcing identity.
For Dreamlove, the addition brings a distinctive fashion-led proposition to its portfolio, complementing its existing range with a brand built around authenticity, diversity and confidence. The exclusive distribution agreement will support the development of Locker Gear across Dreamlove’s sales network, opening the brand up to new retail customers while providing a structured commercial and communication strategy aligned with both companies’ positioning.
“Locker Gear represents an attitude and a way of understanding personal expression that fits perfectly within the Dreamlove universe. We are very excited to add the brand exclusively to our channel and work together to drive its growth,” says Mario, CEO of Dreamlove.
With its distinctive designs and strong identity, Locker Gear gives retailers another opportunity to tap into the growing intersection of fashion, sensuality and self-expression – with a collection designed to stand out both on the shelf and in the customer’s wardrobe.
