Liberator Becomes Exclusive Branding Partner of OSUGA Toys

Liberator is now the exclusive branding partner of OSUGA — an award-winning, design-forward brand that’s transforming the women’s sexual wellness category through innovation, elegance, and purpose. Created by a team of passionate women, OSUGA fills a crucial gap in the marketplace — delivering body-safe, beautifully crafted products designed by and for women. The result is a brand that resonates emotionally, performs exceptionally, and elevates the entire category.

“OSUGA represents everything the modern consumer is looking for — quality, intention, and emotional connection,” said Louis Friedman, CEO of Liberator. “We’re proud to exclusively bring this visionary brand to our wholesale partners across North America. ”

“We believe OSUGA isn’t just a product line — it’s a cultural shift,” added Genevieve Lariviere, Sales Director at Liberator. “It empowers women through design, and we’re excited to help our partners lead that conversation at retail.”