Award-winning, eco-friendly vibrator company, LOVE NOT WAR, has announced its partnership with Eropartner Distribution, one of the largest wholesaler distributors of sex related products in Europe.
The British sex toy innovator, which was recently named ‘Best Sustainable Sex Toy Brand’ at the annual Marie-Claire Sustainability Awards, is the creator of the world’s first range of sustainable vibrators. All products are rechargeable and come with a battery base that is interchangeable with the brand’s detachable head collection meaning consumers only need one battery unit to power multiple toys.
LOVE NOT WAR, whose products are now available through Eropartner Distribution, is aiming to increase its presence in Europe by joining forces with the distributor and in turn support retail businesses that sell products marketed towards enhancing people’s intimate relationships.
Will Ranscombe, CEO and Co-Founder of LOVE NOT WAR commented on the new partnership, “We’re thrilled about this joint venture between LOVE NOT WAR and Eropartner Distribution. We’ve really seen the demand for erotic products growing rapidly across the last number of years, especially during COVID and due to the growing acceptance of such products throughout millennials and Gen Z. It’s therefore only natural for us to make this step by branching out to Europe in this way.
We look forward to working with Eropartner Distribution and are excited about the benefits it will bring to not only both of our businesses but also to our base of European customers.”
A representative from Eropartner Distribution said, “We’re extremely happy to have welcomed LOVE NOT WAR products on to our client base and are excited by the prospect of offering our customers such a sustainability-minded brand.
At Eropartner Distribution, we’re big fans of LOVE NOT WAR and we believe they are a breath of fresh air for the industry. We expect this line to do well and are excited to get it into stores.”
LOVE NOT WAR designs and creates all of the brand’s products in its custom-built, green-energy-powered factory using predominantly recycled and recyclable materials. LOVE NOT WAR also limits the use of plastics in its products and uses body-safe and earth-safe materials including, FDA-grade silicone, recycled aluminum, eco-friendly glue, soy ink and FSC cardboard packaging.