The Lovehoney Trade Sales Team announced a partnership with Msx Distribution. Msx, one of the biggest distributors in Italy, has taken on tokidoki X Lovehoney series II, the ‘kawaii’ inspired range featuring some of tokidoki’s most well-known characters.
Fabio Pilastrini, Product Manager at Msx says, “At the moment we are experiencing huge degrees of interest from the 18-25 year old customer in Italy. The tokidoki X Lovehoney range is colourful, fun, and fits this demographic perfectly. The designs are going to wow everyone! We have complete trust in Lovehoney’s products too, which has made working with this range all the more enjoyable.” Jade Bawa, Trade Sales Executive, Lovehoney says, “We are delighted that Msx has added the new tokidoki x Lovehoney collection to their offering. The artist of the designs comes from Rome and we can’t wait to see Msx bring this exciting unique range to customers throughout Italy.”