Lovehoney Group distribution deal
Lovehoney Group has announced a new distribution deal with Australian adult toy wholesaler Sugar and Sas.
Under the new agreement, Sugar and Sas will own exclusive distribution rights of the Womanizer and Romp brands in Australia, joining their continued distribution of the We-Vibe.
Vicki Freind, Oceania Account Manager for the Lovehoney Group, commented: “We are thrilled to have appointed Sugar and Sas as our exclusive distributor for Womanizer products in Australia. Their passion for customer service and expertise in the industry makes them the perfect partner to help us grow this exciting brand.”
Jo Radnidge, General Manager at Sugar & Sas, added: “We-Vibe continues to be a true success story in Australia so we are thrilled to incorporate Womanizer and Romp into the planning for the Australian market. There are exciting new developments coming and we look forward to working closely with The Lovehoney Group to include the Australian market in the success of these globally leading brands.” In addition, AAPD will continue their close workings with Lovehoney Group with their successful, and now exclusive, distribution of the popular Fifty Shades Of Grey and Happy Rabbit brands. “AAPD is excited to be the exclusive distributor for the Lovehoney Brands. We have a great relationship with Lovehoney Trade and look forward to the new partnership with WOW Tech.” Linda Zerella CEO AAPD.
Lovehoney announced their merger with WOW Tech in August 2021, to form one of the world’s largest suppliers in sex tech – now The Lovehoney Group. The company’s portfolio includes Womanizer, We-Vibe, Desire by Lovehoney, Arcwave, Orctan, Romp, Happy Rabbit, Fifty Shades of Grey and Lovehoney Lingerie.