Obsessive and ORION Wholesale are strenghtening their collaboration

A renowned lingerie brand, Obsessive, and one of the leaders in distribution, ORION Wholesale are strengthening their collaboration in the distribution of products in selected European countries. The collaboration with ORION, emphasizing exclusivity in stores in Germany, Austria, Denmark, Norway, Finland, Sweden, Iceland, the United Kingdom, and Ireland, opens new perspectives for Obsessive for reaching a broad audience seeking the highest quality lingerie. 

Pat Romanek, the president of Amocarat, the owner of the Obsessive brand, emphasizes: “We are extremely pleased to deepen our longstanding collaboration with Orion which will undoubtedly contribute to the further development of our brand. This is another step in optimizing the distribution of products in Europe. It is crucial for us in light of the planned implementation of a new communication strategy and a new approach to distribution development. With our partner, we can professionally support the brand, its recognition, communication consistency, and I am convinced that it will be beneficial for both companies.

Björn Radcke, Head of Sales & Marketing at ORION Wholesale is also delighted with this forward-looking cooperation: “We have had the high-quality lingerie from Obsessive in our range since the beginning of 2019, and the special designs are very popular with our customers. We have now extended our offering to include the entire range and are very proud to be the exclusive distributor in selected European countries.”