Lovehoney debuts Coco at Boutique Passage du Désir

Jade Bawa from the Lovehoney Trade Sales Team was a guest at a press party attended by professionals of the fashion industry in Paris, 26 Jan. Boutique Passage du Désir has announced it will be exclusive stockists of Coco de Mer toys in France – the only bricks and mortar stores to do so. Lovehoney provided exclusively designed POS for the store and provided a theatrical armoire to showcase the products for journalists from Vanity Fair, Vogue, Fashion TV and others.

The chain of luxe erotic stores will stock six luxury toys and essential products named after famous women and seductresses in British history who Coco De Mer believe would be natural born Coco purchasers today. Prior to the press party Jade Bawa successfully completed training for the passionate and dedicated team at the flagship Passage du Désir store on rue Sainte Croix de la Bretonnerie.

Jade Bawa, Lovehoney Trade Sales Executive said: “It was a fantastic few days in Paris and the staff could not have been more enthusiastic and passionate about the products. The luxurious toys are the perfect fit for the demographic of customer and we couldn’t be more excited about the collaboration. The press party was the perfect way to round off the trip.”