pjur forges strong partnership in Switzerland

At this year’s eroFame in Hanover, pjur and Swiss wholesaler P.ART GmbH finalised their negotiations and signed a distribution agreement focusing on the erotic and retail sectors. From now on, local wholesaler P.ART will distribute the Luxembourg manufacturer’s premium lubricants in Switzerland and Liechtenstein. The new partnership marks an important milestone for pjur in the Swiss market and will make it significantly easier for local retailers to access pjur products. Alongside a wide range of pjur products, P.ART will also distribute pjur marketing materials and host regular training events. The pjur MED range is not affected by the new partnership, and the Swiss healthcare sector will continue to access these products via the current specialist wholesalers.