Following a successful consolidation of distribution partners in the United States, System JO’s parent company, United Consortium, today announces a similar move for its European market. Effective April 1, 2018, Eropartner will be the sole distributor of System JO and DONA products.
“During my time with United Consortium, I have seen steady growth with our European retailers,” explains Michael Woolard, CEO. “We also recognize that to accelerate this growth, we need to focus our efforts where they can be most effective. And, although the decision was difficult, we are excited to focus distribution and have Eropartner serve the continent exclusively.”
Armed with the experience and early data of its US consolidation, the company carefully analyzed past and projected sales and a range of other criteria during its consideration to choose a single Preferred Partner. As with its domestic market, United Consortium is confident this move will ultimately benefit all EU retailers.
“Our commitment to retailer growth is stronger than ever,” Woolard continues. “Working alongside Chris Bakker and the entire team at Eropartner, I am certain we will see System JO rise to become one of the strongest brands in the region.”
Eropartner is prepared to welcome all new and existing JO retailers, and is working with the brand’s team to ensure a smooth change in everyone’s ordering process.
“We are excited to work with every retailer as they begin or expand their dealings with Eropartner,” Rebecca Anniuk, System JO’s European Regional Manager explains. “I’m really looking forward to a successful transition.”