Westridge Laboratories has announced an exclusive distribution agreement with DUSEDO in the growing Western European region. Under the terms of the agreement, DUSEDO will have exclusive rights to distribute the entire ID Lubricants line of products in the Netherlands and its surrounding countries in the European Union. The partnership will strengthen accessibility and provide customers across the region with a full-service, one-stop-shop experience with the ID Lubricants line of products.
Gregg Haskell, President of Westridge Laboratories said: “We are excited to expand our offering and reach with DUSEDO. Since ID Lubricants’ inception, we have primarily focusing our activities in the United Kingdom. We are now in a phase of great expansion and extending our European coverage with long standing and reliable partners. We are very pleased to announce this agreement with DUSEDO to distribute our products in potential hot markets such as the Netherlands, Belgium, Switzerland, Germany and France. We are confident that our partnership will provide our customers with outstanding quality and exceptional customer service.”
Dennis Jansen, General Manager of DUSEDO-M.O.I. B.V. said: “When ID Lubricants introduced its stunning new look earlier this year we saw massive potential and great opportunities within the EU. The DUSEDO team is very excited about this partnership and eager to get ID Lubricants in as many on- and offline store shelves in the EU as possible. We will be offering the entire line of products along with POS materials, sampling and product trainings which will help grow the brands awareness and sales in the EU significantly.”
This partnership agreement comes at the heels of a complete line repackage in addition to launches of two very exciting new product lines for ID Lubricants. ID 3some, a delicious and fun 3-in-1 flavored body topping and ID FREE, a glycerin and paraben free formula that contains an innovative preservation system, a first in the lubricant industry. Customers will find these new products along with all their favorite ID Lubricants products at DUSEDO in time for the 2021 holiday season.