Baci Lingerie Returns from Another Successful eroFame Exhibit
Showing off the latest evolution of the Brand’s iconic White Label Collection for the first time in Europe, Baci’s staff was busy across the span of the eroFame trade show in Hanover. More than 50 all new styles were on display, all of which are available now. The new looks joined Baci’s ever-popular Dreams Bedroom Costumes, Dreams Hosiery, After Dark Hosiery and a special sneak preview of the forthcoming White Label Bodystocking collection.
Baci’s “brother” brand, ENVY Menswear was also well represented. The line’s brand new looks – including its first-ever collection of men’s costumes – were a big hit among attendees. Mr. ENVY, the company’s now famous new model, adorns each of the new boxes – as well as a larger-than-life graphic within the booth. “Exhibiting in Hannover is very much like a homecoming for us,” explains Baci’s Helle Panzieri. “The brand was born in Europe, and eroFame was the site of its biggest debut. Being back among our tremendously supportive partners and customers is always incredibly rewarding for us.”
Centrally located on the show floor, Baci’s booth was purposely situated between two of the brand’s largest distribution partners, Scala and Tonga. “We could not have asked for better placement this year,” Helle continued. “Customers were extremely well served by our partners’ knowledgeable sales staff – both in our booth and their own.”