Doc Johnson, arrived at ANME with an array of new products. The company introduced 24 new skus across five of their most popular lines, Main Squeeze, iVibe, Mood, Optimale, and the Kink by Doc Johnson collection. Doc Johnson’s latest product selection is a diverse mix of item types, styles, and functions but the unifying theme at ANME this year was clearly customer satisfaction. “We take our customer feedback very seriously,” explained Scott Watkins, VP of Sales and Marketing. “ANME really showcased how we take that feedback and turn it into amazing products.”
Every product launch is inspired by marketplace needs. Based on this criterion, they begin every design with clear objectives. According to Doc Johnson’s COO/CCO Chad Braverman, their methodology is a primary tenet of the company. “Over the last 40 years, our customers have counted on us for high-quality, affordable products, but now they look to us to go above and beyond. Our team and our system enable us to continue coming up with exciting, innovative designs. We focus on meeting current customer demands, exceeding expectations, and anticipating future trends in the market. Doc Johnson’s consistency enables constant creativity.”
In addition to the new products introduced by the manufacturer, they showcased interactive displays and merchandising concepts. Doc Johnson’s booth included an immersive display of their BDSM/fetish line, Kink. They hosted a steady stream of customers asking about product displays and snapping pictures with their favorite accessories. “People were especially excited to see the more additions to Kink,” said Watkins. “It’s retailer favorite. They love the quality and unique mix of items. But to be honest, they also love how fun it is to merchandise. ANME gives us a chance to showcase the possibilities. The response from our customers is that, in many stores, Kink is not just a section, it’s an attraction.”
Other Doc Johnson favorites at ANME included the brand’s candy-colored, American Pop photo booth and Doc Johnson’s new sex toy vending machine– the ‘Pop Up Pleasure Machine’.
With the Pop Up Pleasure Machine, showgoers were delighted to learn that they could “tweet for a treat”, posting a designated hashtag to their twitter account as well as a photo of the event, to receive a free product from the machine. The Pop Up Pleasure Machine’s hashtag, #VIBEWITHDOC, was trending throughout the two-day show with various photos of customers posing excitedly in front of the hot pink vending machine.
In an industry of ever-evolving trends and products, Doc Johnson’s presence at ANME proved some things never change, “Pleasing our customers and consumers is our priority,” Watkins concluded. “That’s what Doc is focused on.”
New products introduced at the ANME 2018 January Show included additions to existing Doc Johnson collections, as well as new standalone products.