At this year’s XBiz Show in Miami, pjur Senior Sales Manager John Marinello reported great success: “All three days were full of appointments”, he stated. “The reaction to the acquisition and our new ‘pjur – gives you more’ campaign was great. They loved it! All customers were delighted to hear that there will be more support coming from EU and already made their first orders right after the meetings”, he said.
From now on, pjur will be directly managing its activities in North America. This move aims to provide pjur customers in the US with more direct support from the brand. As one of the first steps, the global “pjur – gives you more” campaign has been presented to the US market. It will include advertising campaigns with magazines such as Playboy, GQ, Cosmopolitan and Glamour. B2B advertising, PR activities, social media campaigns and events, PoS material and product training sessions will also be part of the campaign, which is aimed at raising brand awareness further.
“We are happy about the great feedback from our US customers. Special thanks go to John and Grace for their fantastic job at XBiz. Our next focus will be the ANME Show in Burbank, California, where we will have a big pjur booth like people know it from eroFame or AdultEx. Hope to see you all there!” said Alexander Giebel, CEO & Founder of the pjur group.