Lovehoney’s Trade Sales Executive Ilona Laboviciute has touched down in Hong Kong, for the start of a tour of Asia. The trip will culminate at the Shanghai Adult Expo (13-16 April), China’s biggest Adult Exhibition where Lovehoney will showcase their most popular and exciting ranges. This will the first time that Fifty Shades Darker- The Official Pleasure Collection will be showcased in the Asian market and will make up the largest part of the Lovehoney booth.
Also, this will be the official launch of tokidoki X Lovehoney in to the Asian market. The colourful, effervescent range which takes inspiration from ‘kawaii’ culture has recently been nominated for a prestigious LIMA (the International Licensing Industry Merchandisers’ Association) award.
The range of products showcased will range from the super premium, (Coco de Mer pleasure products) to rock and roll (Motörhead -The Official Pleasure Collection, Mötley Crüe- The Official Pleasure Collection).
Commenting on Lovehoney’s attendance at the show, Ilona said; “It is a really important opportunity for Lovehoney to travel across the world to speak with existing and prospective customers about our ranges. We can get a better understanding of what their requirements are and how we can support them. We can offer exclusive POS and encourage customers to talk to us about what we can do to support their PR plans for our great range of products.”