VN is always an important date in Lovehoney B2B’s diary, and following the news that this year’s show would be taking place virtually, the team were keen to catch up with customers and see how the event differed from other years.
Across the five days of online meetings, group presentations and workshops, the team showcased the full Happy Rabbit collection, including their three latest rabbits, the G-spot Stroker, Curve Power Motion and Realistic Dual Density as well as their new butt plugs which will be shipping in October.
They also showcased their new Fifty Shades of Grey collection which will also be shipping in October, and received great feedback on the environmentally friendly packaging for the new Bondage pieces in particular.
The team chatted through their upcoming marketing plans, with the ten year anniversary of the Fifty Shades Of Grey collection coming up in 2021.
Furthermore, Lovehoney’s support for retailers was discussed, covering point of sale materials, testers and digital assets, such as Happy Rabbit social media images. They also highlighted their virtual training offerings, which are designed to help customers become experts in the products.
The team found that one of the biggest advantages of the show going virtual, is that it allowed the event to reach a bigger audience, as they got to meet attendees who do not normally attend trade shows.
Sabrina Earnshaw, Sales Manager at Lovehoney comments “Lovehoney B2B uses shows such as AVN as an opportunity to catch up with current customers as well as meeting potential new customers that we look forward to building a relationship with. The only thing we missed was enjoying a cocktail with everyone!”