The Lovehoney team have just about recovered after the eroFame trade show in Hanover, Germany which resulted in a triple-win at the eroFame Awards. Lovehoney’s booth saw many visitors across the three days. Launching at the show was the Fifty Shades of Grey Weekend Collection – a range of 10 hand-selected pleasure toys approved by E L James. eroFame was also a great opportunity to showcase the latest acquisition in Lovehoney’s pleasure portfolio, the Pleasure Game collection, which includes the global best-selling adult game Nookii. It also marked the big unveil of the new Lovehoney Trade website. Lovehoney also scooped up three awards at the awards ceremony. Sign Magazine’s Best Brand Award went to Fifty Shades of Grey, Motörhead was awarded EAN Magazine’s Highest Mainstream Appeal Award and Fifty Shades of Grey took the gong for EAN’s Outstanding Contribution to the Industry.
Lovehoney’s Commercial Director Ray Hayes said: “What a fantastic event! We absolutely loved it. I’d like to thank my team for their tireless efforts and to all of the people that came to chat with us. The three awards were the cherry on top of a perfect show for Lovehoney.”
While at eroFame, Lovehoney held a competition to win an official Motörhead guitar to help celebrate the launch of their Motörhead Official Pleasure Collection earlier this year. Visitors to the booth were able to pose with a life-size image of Motörhead front-man Lemmy Kilmister as well as rock out with the officially branded guitar. After numerous entries into the draw, Lovehoney are delighted to announce that the winner was Hans-Jürgen Bähr from Orion.