Lovehoney to unveil two brand new ranges at ANME

Lovehoney’s Trade Sales Team is gearing up for 2018, kicking off at the ANME show in Southern California this year, where the company will be unveiling two brand new ranges at the show. In attendance on January 8-9 will be International Sales Managers Jim Primrose, Kate Hodgson-Egan and Sales Manager Sabrina Earnshaw.

Jim, Kate and Sabrina are launching brand new products to retailers and distributors, building on what has been a successful year for the international sex toy business following the addition of new ranges, such as Broad City, BlowYo and the third and final installment in the Official Fifty Shades Official Pleasure Collection, Freed.

Lovehoney will also have on display the Coco de Mer Pleasure Collection bondage range, which is new to the Coco de Mer range in Lovehoney Trade for 2018. The Coco de Mer Pleasure Collection has been featured in glossy publications around the world such as Vogue and GQ. Items in the bondage collection include floggers, wrist cuffs, blindfold and leather leads.

International Sales Manager Jim Primrose says, “We are really excited to show off our brand new ranges and introduce the Coco de Mer Pleasure Collection bondage range to our customers. ANME will be massive this year for us and not only are we promoting our fantastic new ranges, but a range of POS that will increase sales and encourage footfall into stores – our designs are second-to-none and we’re proud of what we’ve created for our brands.”

Commenting on Lovehoney’s attendance at the show, International Sales Manager Kate Hodgson-Egan said: “The team have been preparing to kick off the year in style at the ANME show. Lovehoney has even more ambitious plans for 2018 and we’re excited to share these with existing and new customers. It is extremely valuable to be able to meet face-to-face with retailers and distributors to receive their feedback on product ranges and their priorities for the year ahead.”