Lovehoney Trade Team ready to kick off 2017 at ANME

Lovehoney’s  Trade Sales Team is gearing up for 2017, kicking off at the ANME show in Southern California this year. In attendance on January 14-15 will be International Sales Managers Jim Primrose (Global) Kate Hodgson-Egan (UK & US) and Sales Manager Sabrina Earnshaw. Jim, Kate and Sabrina are launching new products to retailers and distributors, building on what has been a successful year for the international online sex toy business following the addition of new ranges to the Official Fifty Shades and Motörhead collections as well as its collaboration with pop culture brand ‘tokidoki’.

Following the launch of the first series of tokidoki x Lovehoney collectible designer pleasure toys in October 2016, Lovehoney has decided to bring forward the launch of Series II which will be presented for the first time at ANME – with first deliveries lined up for February 2017. A colourful ‘kawaii’ range of exclusive POS will be shown alongside the collection. Retailers will be encouraged to work with Lovehoney’s in-house design teams to work on generating assets in 2017.

Jim Primrose says, “ANME will be massive this year for us as we are promoting not only our fantastic new range, but a range of POS that will increase sales and encourage footfall into stores – our designs are second-to-none and we’re proud of what we’ve created for tokidoki and Fifty Shades for 2017. We’d also like to encourage customers to talk to us about what we can do to support their PR plans for the new ranges; we have an in-house team who is there to get your products onto the front pages.”

Commenting on Lovehoney’s attendance at the show, International Sales Manager Kate Hodgson-Egan said: “The team have been preparing to kick off the year in style at the ANME show. Lovehoney has even more ambitious plans for 2017 and we’re excited to share these with existing and new clients. We’ve been thrilled to see the uplift in demand within the US market and don’t doubt that the release of the next Fifty Shades Darker film will increase interest even further. It’s extremely valuable to be able to meet face-to-face with retailers and distributors to receive their feedback on product ranges and their priorities for the year ahead.”

The Lovehoney trade team will be based at Booth #9 and 10; if you would like to arrange a meeting with Jim, Kate and Sabrina at ANME on January 14 – 15 then please email, or visit for further information.