modern feelings – premiere of the theme area ‘erotic wellness’ at the infa fair
From 13th to 21st October, the infa, Germany’s largest information and sales exhibition, presents a new theme area called “modern feelings”, which presents visitors with products and information on eroticism, sexuality, lifestyle, wellness and health. With the slogan ‘eroFame goes public’ a joint stand of well-known companies and brands of the erotic industry can be found in Hall 24, where primarily female visitors of infa can take a look at the latest products of the industry – from body cosmetics to lubricants and massage oils to lingerie and love toys. Of course it is allowed to touch the products. Skilled staff is available for advice and information. In addition, in the 1,000 m² “modern feelings” area, a cocktail bar and a cozy lounge area invite the visitor to linger and relax.
A press conference was held on October 9 in front of more than 40 representatives of daily newspapers, online media and TV stations, where the concept was presented by the infa organization and Huda Lutz, project manager of ‘eroFame goes public’.