This year in addition to giving away an iPad and a pjur SPA bathrobe on the first and second days of the event, pjur also organised an extra special campaign at the event’s traditional Oktoberfest celebrations.
In keeping with the theme of the new pjur SPA ScenTouch range launched this year, pjur gave away around 1,300 cooling masks at the Oktoberfest. These weren’t just for relaxation, they were also part of a competition. Everyone who submitted a photo of themselves wearing a mask had the chance to win EUR 500. Tess Hansen’s photo was chosen from the many different pictures sent in. She submitted the winning photo with a friend and bagged the EUR 500 prize.
“The competition was a complete success. We received lots of great photos – some of which were also really funny. Thank you to everyone who took part,” says Michael Bart, Head of Global Marketing & Online Marketing at pjur. “Next year, there’ll be more chances to win great prizes at eroFame.”