Nature and quality were the main focus for pjur at this year’s ANME show in Burbank, California, in January. Building on the launch last year, the company’s pjur med Sensitive glide and pjur med Soft glide products were a hit with visitors at the show. “The two new products created a huge stir during their launch and there’s been no let-up in interest since then,” explains Alexander Giebel, CEO and Founder of the pjur group, who was with pjur’s US sales team at the show.
Both personal lubricants pjur med Soft glide and pjur med Sensitive glide were developed specifically for health-conscious women who value premium ingredients and lasting lubrication. “We seem to have struck a chord in the US market with our pjur med products,” continues Alexander Giebel. “We already received amazing feedback from the SHE exhibition and now orders at ANME have exceeded our expectations. It’s a great start to 2018!”