This year’s eroFame (from 9 – 11 October in Hanover) was a success in many respects for the pjur group: The company picked up three awards for its performance in the past year, the busy exhibition booth was frequented by lots of visitors and the group successfully presented new products that are already certified as Class IIa medical devices. The exhibition program was rounded off by the pjur Brand Space concept, which made an eye-catching impact on everyone at the show.
Alexander Giebel, CEO and Founder of pjur, accepted three awards at this year’s event: A SIGN Award for “Marketing Campaign of the Year 2019” and two EROTIX Awards for “Brand of the Year” and “Best Retail Support”.
“It’s a great vote of confidence for us to see our diverse initiatives related to the Brand Space concept, the POS kits and the “pjur gives you more” campaign recognised in this way. We firmly believe that in-store presentations will continue to become increasingly important. We are delighted that so many customers have already joined us on this journey and want to actively help shape the future of the pjur brand,” explains Alexander Giebel, outlining how the brand is ideally positioned for the future.
The traditional competition at the pjur booth is already a firm favourite with many customers. This year’s draw took place on Wednesday and Thursday evening. The lucky winners each received a brand-new GoPro Hero 7 camera.
The pjur Brand Space concept was an integral part of the pjur exhibition booth. The concept bundles all existing POS initiatives and aims to strengthen and harmonise the visibility of the brand in on- and offline media. At the tester station, demand was strongest for the new products pjur BACK DOOR Regenerating and pjur AQUA Panthenol. The two innovative products already comply with the new international quality standard for medical devices, ISO 13485:2016, and can therefore already be marketed as Class IIa medical devices.
“The feedback we received from customers and partners about the Brand Space concept and the new products was phenomenal. This puts us on the right track for a successful fourth quarter,” enthuses Alexander Giebel, CEO & Founder of pjur. “Furthermore, our early certification as a manufacturer of medical devices in line with the new ISO standard 13485:2016 is another important milestone in the history of the pjur group.”