Raj Armani Breaks Down India’s Sexual Wellness Boom on the Dr. Cuterus Podcast

In a recent podcast recorded for iDiva — India’s largest women’s lifestyle network, Dr. Tanaya Narendra — widely known as Dr. Cuterus, India’s beloved voice of no-nonsense sexual health education — sat down with Raj Armani, CEO and Co-Founder of IMBesharam, to talk about everything you ever wanted to know about sex toys but were too embarrassed to ask.

Raj Armani, co-founder of Besharam and a longtime operator in the global sexual wellness industry, continues to establish himself as a thought leader while expanding the conversation around pleasure and normalizing sex toys as part of everyday wellness.

For anyone imagining the adult product business as purely transactional, this podcast offers a revealing look behind the scenes. Armani shared his brand mission of ‘Play More, Shame Less.’ He highlighted how IMBesharam is built to normalize pleasure and break cultural silence around sexuality, emphasizing the idea that sex toys are not replacements — they are upgrades.

During the episode, Armani discussed insights into the rapidly growing Indian market for adult products. He noted that globally, the sex toy market doubles every six years, while in India, since 2020, it has doubled every 7–8 months.

“India is not just waking up. India is sprinting ahead,” said Raj Armani.

The core audience consists of young adults aged 25–35, a generation reshaping attitudes toward intimacy.

Despite this explosive growth, India is still at what Armani describes as ‘stage one’ of the toy evolution curve, meaning the market’s potential is largely untapped. For context, in the United States, an estimated 65% of people own at least one sex toy. India’s penetration rate remains a fraction of that — but the trajectory is unmistakable.

For anyone imagining the adult product business as purely transactional, this podcast is a revelation. Armani’s stories from trade shows, product development sessions, and global expos reveal an industry that is simultaneously high-tech, culturally nuanced, and frequently hilarious.

Among the revelations:

• A ₹7.5 lakh sex doll was sold the day before the recording. Single orders regularly exceed ₹10–12 lakh.
• IMBesharam sells more toys in the four weeks before Valentine’s Day than in the two months that follow it.
• Singles Day (November 11) is emerging as a major retail moment in India, mirroring its massive commercial status in China and Japan.
• India’s toy colour preferences lean toward earthy tones and darker shades, in contrast to the purples and pinks dominant in Western markets.
• Indian consumers prefer a shorter insertable length in vibrators compared to US and European counterparts — reflecting real anatomical data rather than stereotypes.

The company’s riskiest product ideas — thankfully never launched — included a vibrator with GPS tracking, a noise-sensing decibel warning, and an orgasm-scoring function on a 1–10 scale, as well as a ‘Make in India’ line of Dildo’s cheekily named Parampara, Sanskar, and Samaj, which translate to ‘Traditions’, ‘Culture’, and ‘Society’

The podcast also offered listeners a deep dive into key industry insights, including:

• The mission and story of IMBesharam — from shame to scale
• India market and consumer insights
• Pleasure as an investment in wellbeing and lifestyle
• Technology innovations driving the sex toy market
• First-hand industry experience, from product development to international trade shows

Armani also demonstrated products from leading brands such as Satisfyer, Kiiroo, Fleshlight, Good Vibes, and Lovense, giving listeners a hands-on view of the high-tech, culturally nuanced, and often humorous world of adult toys.

“It is a privilege to speak about the business of pleasure,” he shared.

This podcast appearance reinforces Armani’s role as a thought leader in sexual wellness, advocating for transparency, education, and the normalization of conversations about pleasure in culturally complex markets. By openly discussing pleasure, he is helping expand the Overton window and making conversations about adult products increasingly mainstream in India.