Sir Richards presents new lines for men at ANME

New Sir Richard’s products presented at this year’s ANME show included innovative new toys and men’s maintenance consumables. Visitors were given a special preview of three new introductions to the ELEMENT line of men’s waterproof, rechargeable toys, which will be released in the Fall. Attendees were also wowed by the creativity and branding of the men’s consumable lines, which take a cheeky, randy approach to men’s products.

Sir Richard’s now addresses every area “below-the-belt” by adding a complete collection consisting of the ELEMENT MS (Masturbation Sleeve), PM (Prostate Massager) and CR (Cock Ring). All of the new ELEMENT products are waterproof, rechargeable, have multiple speeds and modes and are designed from the ground up after careful analysis of the men’s market. The first to market toy is the ELEMENT MS Vibrating Masturbation Sleeve which features ultra supple Flex Fit wings, for all sizes and desired pressure and a powerful motor in the tip for frenulum sensation.

The new consumable debuts included Slick Dick’s “Better Than Spit” lubricants, Guy Grease solid body fragrances, Soak N’ Stroke water resistant lubricants for the shower and Champion Oral Sex Spray. 

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“The response to Sir Richard’s new stuff was incredible,” stated Robert Rheaume, Sir Richard’s President. “This line was all about spotting a missing niche in the market and the creative execution was paramount. We wanted it to be fun and unlike anything out there, and people took notice.”

Sir Richard’s is now positioned to offer retailers and distributors a complete section of men’s items. Sir Richard’s new lines will begin to roll out starting in September. Buyers can reach out to their Diamond Products sales representative for purchasing details and pricing.