Successful eroFame for pjur
With new products, new PoS materials and a booth right in the center of the event, pjur sees this year’s eroFame as a complete success. The company won a SIGN Award as „Best Lube Company of the Year“ and two EAN Awards for „Best Branding“ and „Best Product Line – Category Consumable – pjur MAN“.
The new pjur MAN XTEND Cream, pjur MAN STEEL Gel and pjur superhero STRONG performance spray products launched a few months ago drew many retailers to the yellow booth. “With these new products, we are orienting ourselves towards a male target group. It was once again time to focus our interest on those who are in search of an extra dose of manliness. And the reaction to our new products proved us right. The new products were very well received by all”, says Alexander Giebel, CEO and founder of the pjur group.
In addition, the layouts for the formulations of pjur Woman Toy Clean and pjur Woman Toy Lube were reviewed, and they are now targeted towards men as well as women under the new names pjur Toy Clean and pjur Toy Lube. The pjur group also presented its new counter, slat wall and floor displays.
On Wednesday and Thursday pjur raffled off Apple Watches with pjur yellow wristbands. This year’s lucky winners were Elizabeth Vela Moreno from Grutinet S.L. and Matthias Müller from the eroFame organizational team.
The entire pjur Sales Team, part of the Marketing Department and of course the Managing Director of the pjur group traveled to the trade fair. “As in previous years, the feedback from customers was outstanding. eroFame is the most important b2b erotic sector trade fair in the world, which means it is crucial for us. And this makes it even sweeter that it was once again a success. Thanks for the great show and for the three amazing awards”, says Alexander Giebel.
