Indian sex toy market rises 65% in post COVID-19 lockdown

The adversity of the lockdown, initiated to prevent the spread of the novel coronavirus (COVID-19), has turned into an advantage for the sexual wellness market in India. Despite several hurdles, the sex product market of the nation has witnessed a 65 percent rise in sales amid the post lockdown phase, clearly indicating that the widely-advocated ‘stay home, stay safe’ message is being practiced by the millions by also ‘staying sexual.’ 

These intimate highlights of the nation’s populace are some of the key features being shared in the fourth edition of the – India Uncovered: Insightful Analysis of Sex Products’ Trends in India – curated by – India’s leading sexual wellness destination.

The online portal –, was launched in 2013 to provide Indians with the opportunity to buy the finest sexual health and wellness adult products legally, from the comfort of their bedroom, with the commitment of discreet delivery. 

The fourth edition report was generated after a granulated trend study of over 22 million visitors, approximately three hundred and thirty-five thousand sex product orders and a little below five hundred thousand products sold to lay it all bare in its newest research report. 

Sharing his thoughts at the unveiling of the report, Mr. Samir Saraiya, Chief Executive Officer of said, “It’s been a great journey so far with interesting learnings coming from our data mining and analytics. We always get asked interesting questions concerning the Indian market and we thought it would be fun to share our learnings with our fellow Indians. We find the market rapidly growing as Indians have shed their inhibitions and are open to experiment and try out new products.”’s vision to help Indians celebrate intimacy in a clean and confident manner is starting to inseminate smaller cities now. It is a perversion of explosion. 

The report also highlights a stark difference in the shopping trends of men and women. A total of 64% of the customers were male, and penis enlargement pumps seem to be a hit buy among them. The rest, females, spend more on vibrators, and this fits with the worldwide trend. 

Surfing habits have been found to be dependent on gender, too. Males tend to spend more time on the website, while females like their basket size big, perhaps quietly hinting at their other preferences in life too. Interestingly, the favourite shopping time for women was between 12 noon and 3 p.m. while men preferred to shop between 9 p.m. and midnight. 

The number of cities that boast of more female buyers than male has jumped 300% to hit nine cities including – Vijaywada, Jamshedpur, Belgaum, and Jabalpur.

Coming to the age groups and a whopping 61% of buyers fall in the 25 to 34 age-group clocking the most products sold per order as well as the highest repeat orders. This is followed by the 18 to 25 years segment who happen to clock the most time spent on the website.

While Bollywood continues to play its part to skyrocket sales with movies such as ‘Veere de Wedding’ and programs such as ‘Lust Stories’, another undercurrent fueling the boom in sex toy sales has been the revolutionizing internet connectivity offered by Reliance Jio – extending cheap mobile internet to millions of Indians.