“The O-WAND has been designed to be the best of the best on the market.”

We have seen lots of new products in the wand vibrator category lately, and many of these toys vying for the consumers’ attention can be found in the luxury segment. Mr&MrsToy want to rise to the top of that group with their first product, the O-WAND, and the toy definitely offers everything the users could want, combining sophisticated technology and appealing design. EAN spoke with Gordon Goodall, Director of Mr&MrsToys, to learn more about the features of the new massager and about the small details that can have such great impact.

The O-Wand is the first product from Mr&MrsToy. Before we talk more about the vibrator, could you tell us a bit about the company?
Gordon Goodall: My wife and I founded Mr & Mrs Toy in 2015 with my life-long friend Sanjay Lad and his wife Varsha. We founded the company with the aim of designing ‘the world’s most powerful body wand’ and, after extensive customer research, our aim became a reality with the creation of the O-WAND.

Did you have any previous experience in developing sex toys? What inspired you to create the O-Wand?
Sanjay and I have been running a separate sex toy company called Save My Blushes for many years, always listening to our customers. The feedback we received showed that safety, power and waterproof toys were top of the agenda. So, using this valuable information, we set about designing the stylish, unique patented design O-WAND as our first offering.

What makes the O-Wand stand out from other wand vibrators on the market?

• Powerful: It has four power settings and seven patterns so you can alter the vibrations to suit your mood. Even on its highest setting, the rechargeable O-WAND provides over an hour of intense pleasure from full charge.
• Ergonomic: The handle which is unique and patented allows for even weight distribution, and enables you to hold it with ease for massaging your back as well as other more pleasurable areas.
• Safe: In creating the personal massager, health and safety was the primary concern which is why the O-WAND has been made using body safe platinum grade silicone – one of the safest materials around. What’s more, the O-WAND contains technology that can detect excess heat within the device and will automatically shut down if it overheats.
• Luxurious: The O-WAND is velvet soft and boasts a stylish black and gold design. Even the box exudes luxury.
• Waterproof: Fully waterproof (IPX7 certification) so you can enjoy a little ‘me time’ while relaxing in a hot bath or steamy shower.
• International: The O-WAND comes with free international plug adaptors and a ‘press and hold’ button to switch on, meaning those days of your personal massager going off in your suitcase are a thing of the past.

The O-Wand offers attachments for various experiences. Which attachments are these and which sensations do they provide?
The O-WAND comes with the O-BURST attachment as standard. Loaded with sensory nodules, it offers exquisite sensations. The little pleasure bumps help direct the rumbly vibrations to your most sensitive areas, giving wave after wave of pleasure.

The O-GASM is a male masturbator which combines the pleasure of a tight sleeve with O-WAND’s incredible vibrations and pulsation power to enhance every sensation. The ergonomic sleeve fits around you for immersion into pleasure. Its silken soft inside offers a more fulfilling feeling and strokes its ribbed texture up and down the length of your penis to feel waves of exquisite vibrations.

The O-LA-LA has three exquisite features. The cup surrounds your clitoral area with harmonious waves of stimulation whilst the bump concentrates the vibrations on your clitoris for dazzling releases of pleasure. The bobble and ripple areas intimately touch your delicate spot whilst its sphere shape lets you apply just the right amount of pressure against your outer intimate areas for wider, arousing sensations.

The O-SPOT offers intense internal stimulation for couples and singles who want to make every sexual encounter feel special. Designed to be versatile, its offers a tapered tip for pinpoint stimulation, delectable g-spot or p-spot satisfaction, and fulfilling vibrations that ripple throughout your or your partner’s body, enhancing your intimate world.

Are you planning on expanding your range of attachments in the future? Do you already have plans or ideas you could tell us about?
Yes, we have a number of ideas currently being explored and we are working on a number of new products. Watch this space!

Besides a stylish exterior, the technology and power of a wand vibrator are also important. What does the O-Wand offer in this regard?
Our extensive research revealed that power and waterproofing were high on our customer’s wish lists. As such, the O-WAND is powered by a twin lithium-ion battery pack that helps create an earth-shattering amount of power without the need for mains. At its highest intensity, the O-WAND’s power lasts for over 40 minutes, and well over three hours at lower settings. The waterproof, cordless design also means it can be enjoyed in up to 1.2 meters of water.

In-house testing shows that the O-WAND offers more than 12,000 RPM.

The O-Wand received many good reviews from bloggers and toy testers. How important are such testimonials for successfully marketing a product nowadays?
We have been delighted with the response from bloggers and sex toy reviewers. These reviews and testimonials are vital for us to market the O-WAND, as our customers want to hear from people that have tried and tested the product in order to make an informed decision to purchase the product.

We have also taken on board some of the comments from bloggers and made some changes, e.g. we’ve created imagery to illustrate our recommended holding positions for maximum comfort, and we’re about to add a storage bag as standard to all O-WAND boxes.

One element that was pointed out in many reviews is how the handle is incorporated into your design. Are such small details enough to improve on an existing concept?
The handle was one of the first items we agreed on at design stage – it might seem like a small detail, but it is actually really important. We want all O-WAND customers to be able to use the product comfortably, which the handle allows. The O-WAND is quite heavy and without the handle, it wouldn’t be anywhere near as easy or comfortable to use and hold in place for as long as desired.

As one of our reviewers, Venus O’Hara, commented: “The long-looped handle proved to be a distinct advantage when I used it lying down and face up. It was almost like I was ‘hugging’ the toy as it stimulated me…”

It seems, that the wand vibrator category has been gaining popularity lately. Do you see this trend as well and if so, what is your explanation for it?
Our customers are much better informed than ever before when it comes to sex toys and what works. We have also found that many of our customers own more than one sex toy. Wands have grown in popularity as they are seen as a ‘sure thing’ for bringing our customers to climax. If they want something they know is going to work, they reach for a wand.
The O-WAND has been designed to be the best of the best on the market – our customers aren’t tethered to the mains as it is rechargeable, they can be safe in the knowledge that it has been made with the highest-grade body-safe silicone, they can use it in the bath or shower and it is extremely powerful.

When will the O-Wand be available for retailers in Europe? Are you working with distributors?
We have signed an exclusive deal with EroPartner for Mainland European distribution. So please contact Misha Heins mischa@eropartner.nl for details of availability.

Will we see more toys from Mr&MrsToy in the near future? What are your future plans for your company?
Absolutely, we are already working on a number of other devices which we will be testing in the next few months. Quality design, safety and most of all pleasure will always be the most important aspects of our products.