Besharam teams with Sangya to launch India’s first premium suction massager, called SCKS
Besharam teams up with Sangya to launch a premium suction massager, aptly called SCKS. It is a premium, innovative massager that is sleek, beginner-friendly, and comfortable to use, all packed in a chic, enviable design. The small powerhouse combines the latest technology with an ergonomic design. It arrives packed in an attractive box with a lube and a QR code for instructions on ‘How To Use’ the toy.
“We wanted to change the way women think about self-love,” says Tanisha, co-founder of Sangya Project. “Today’s new-age woman experiences numerous frustrations in her hectic life and Sexual wellness is an essential part of overall self-care. SCKS is here to remind women that they deserve to prioritize themselves—without guilt, without shame, and with a lot of fun.
SCKS brings a powerful motor in a compact, sleek, premium-silicon finish body of just 4 inches, making it a suction massager for seasoned pros and new beginners! It’s here to re-write the rules of pleasure with its 12 intensities of tease, thrill, and satisfaction, and a wide suction mouth to deliver an ‘O’ for every clitoris.
Adding to this, Raj Armani, co-founder of IMBesharam shares, “Being in the industry for over a decade, we have seen consumer habits change, mindsets shift and a new approach to sexual wellness become a priority for many of us in 2024. So when we came up with our first branded product, we focused on the combination of impression, experience, and emotion that will all come into play when you look, use, and put in your bedroom drawer. We just did not want it to look premium but feel normal and natural to hold, use, and talk about it. If it sucks, it’s doing its job well. If you woke up happier the next morning, we did our job well.”
SCKS was launched with a flavourful and ingenious marketing campaign—featuring a mysterious superwoman saving women from everyday frustrations—that went viral, sparking curiosity and building anticipation around the identity of this enigmatic savior.
[https://www.instagram.com/p/DDejc5LyZri/]
The curiosity of the audience took some relief when the release film was dropped on the 19th of December. It uncovered the superwoman to be Tanisha, the cofounder of Sangya Project with their new product as the ultimate ally for women, offering them an escape from all their frustrations!
The Message was simple: When you think ‘it sucks’, SCKS takes U out!
