Lovehoney are now shipping their new range of licenced sex toys, Broad City Official Pleasure Collection, their latest brand partnership with the US hit comedy series Broad City.
Last night saw a press party in New York, attended by some of the biggest media names in the business, as Lovehoney launched the range to consumer media. The collection, which officially launched to the Trade at the ANME Founders Show in July, is the first time that Lovehoney has partnered with a TV show; the current portfolio includes rock bands, (Motörhead, Mötley Crüe) fashion brands, (tokidoki), Sex experts (Tracey Cox) and of course, Fifty Shades of Grey.
Broad City is courtesy of the collective brains of and starring Abbi Jacobson and Ilana Glazer. It is an odd couple comedy about two best friends navigating their twenties in New York City whose adventures always lead down unexpected and outlandish paths. The show is noted for its frank and funny portrayal of sex, and has featured many sex toys, including a memorable scene that introduced pegging to a mainstream TV audience for the first time. Lovehoney says the range of irreverent, colourful items will appeal to Broad City’s extensive fan base as well as first time users.
Neal Slateford, Lovehoney Co-Founder, said: “For us working with a show of Broad City’s calibre was a no-brainer and we’re delighted to be working with Comedy Central. The range perfectly encapsulates what the show is all about: fun and energy. We’re delighted with how the products represent Abbi and Ilana’s humour, with each item harking back to hilarious episodes in the girls’ lives. The hero products for us are the kegel balls, Nature’s Natural Pocket: fans will know the exact moment in the show that these pleasure balls, with their secret ‘stash’ pocket is all about.”
Steve Raizes, SVP Consumer Products for Viacom’s Global Entertainment Group, noted: “Comedy Central is thrilled to team up with Lovehoney on this collection that expresses the bold, unique and sex-positive voice of ‘Broad City. We are excited to bring these innovative and high quality products to fans of the show.”
The products have been designed and developed in-house as has all packaging, POS and brand marketing collateral. Kate Hodgson-Egan, International Sales Manager comments: “We are delighted to announce that the Broad City range is shipping now! The range was very popular when it launched at the ANME Founders Show. Visitors to our stand loved the bright and fun packaging of the products and eye-catching POS, perfect for in-store displays or windows. The new season of Broad City premieres in the US on the 13 September so get your orders in as soon as possible.”