Calexotics and Dr. Laura Berman team up to enhance sexual wellness and relationships with a fresh take on the Dr. Laura Berman Intimate Basics collection. The assortment now features a new, more contemporary look and feel with a focus on the world-renowned sex educator.
“Everything from the color pallet, product details, and messaging was carefully crafted to appeal to women and couples looking to enhance their sex lives. With Dr. Laura Berman as the prominent face of the collection, we are confident it will become an even bigger success,” says Susan Colvin, Founder, and CEO of Calexotics.
The most recognized items have received the upgraded look already, and the entire collection will follow suit. Jackie White, Executive Vice President of Calexotics, says, “It was only natural to start the new look with our most popular items.” The products include items like the Astrea I Remote Vibrating Panty and the Athena Mini-Massager and Dilator Set. Other popular products include the Lottie 10-Function Remote Panty Pleaser, Astrea II Remote Vibrating Thong, Charlotte Rotating Silicone Massager, Nyla 8-Speed Massager, Selene Vibrating Clitoral Pump and Playroom Shades of Purple Kit. Dr. Laura Berman is known to feature her product line in many of her television appearances. The Intimate Basics Collection is also a prominent topic for many articles, both in print and online.
“Having a collection backed by a well-known sex educator is a great selling feature. One of the primary reasons this collection excels, is that Dr. Laura Berman is an actual Ph.D., and a prominent figure on television, in print, and online. Users feel confident when buying a product backed by such a credible source,” adds White.