CalExotics releases new styles and new technologies

CalExotics releases two innovative technologies with its fall 2016 offering. Embrace features pleasure ball technology and Luxe features innovative touch sensitive pleasure control.

Within Embrace, CalExotics now offers its two most popular styles in bold new colors. The Massaging Rabbit is available in purple, while the Massaging G-Rabbit is available in pink. Both styles boast the innovative rolling pleasure ball technology, which produces a rhythmic massaging action in the shaft or stimulator. According to CalExotics the technology used within these products does not jam.

Luxe now features the next generation of touch-sensitive technology. The deeper you stroke, the stronger the vibration. CalExotics has offered touch-sensitive products for years. CalExotics adds ivory and brown styles to Luxe’s color pallet. Jackie White, Executive Vice President of CalExotics, says, “Luxe is at the top of our sales charts, selling out numerous times. We added the two new colors to enhance the collection, giving buyers and consumers more variety.”

To enhance the user experience at the retail level, CalExotics provides point of purchase displays that are free with qualifying purchase. “This technology is impressive and to help close the sale we’ve created displays to give consumers the chance to touch and feel the products before they buy. From our experience this type of interaction increases sales,” says White.

Susan Colvin, Founder, and CEO of CalExotics says, “CalExotics prides itself on bringing innovation to the market, this is evident from our early days when we introduced our first solar powered and rechargeable products. We put innovation first, and are extremely proud of our newest technology.”