iroha Launches Essential Oil-Based INTIMATE CARE Foams
Built on the belief that intimate care is an essential part of everyday well-being, iroha INTIMATE CARE is a range of high-quality hygiene and self-care products specifically designed for delicate areas, to support your daily intimate health. Formulated to be mildly acidic, gentle washes and foams help maintain the natural pH balance of delicate areas and provide lasting hydration without disrupting the body’s protective moisture barrier.
Made with natural moisturizing ingredients and free from harmful additives, iroha INTIMATE CARE allows women to prioritize their personal health, confidence, and comfort to make intimate care a part of their self-care routine.
A New Approach to Intimate Self-Care
Just as you nourish your skin with a gentle moisturizer or treat your hair with a hydrating shampoo, caring for your intimate areas should be a natural extension of your self-care routine. Intimate areas are particularly delicate and require dedicated care to maintain their natural balance.
Daily factors like moisture, heat, and friction can challenge the skin’s protective functions, and iroha INTIMATE CARE is designed to support the skin’s natural self-cleansing ability by keeping pH levels optimal and providing essential moisture. Integrating these products into your daily self-care routine helps ensure the user feels refreshed, comfortable, and confident throughout the day.
Introducing iroha INTIMATE WASH
At the heart of the collection is iroha INTIMATE WASH [FOAM TYPE], a mild, pH-balanced cleansing foam designed for daily intimate care. Enriched with hyaluronic acid, hydrolyzed collagen, and botanical extracts, it gently removes impurities and helps maintain moisture levels, leaving the skin soft and refreshed.
Key Features:
Mild & Moisturizing: Contains sodium hyaluronate and hydrolyzed collagen for long-lasting hydration and softness.
pH-Balanced Formula: Helps protect the skin’s natural barrier and maintain a healthy balance.
Essential Oil-Based: Features naturally derived essential oils for gentle care and a light, refreshing scent.
No Harsh Additives: Free from parabens, silicones, mineral oils, synthetic fragrances, alcohols, and other potentially irritating ingredients.
Available in Three Types
iroha INTIMATE WASH is available in three variations, each carefully crafted with 100% natural essential oils to provide a refreshing and gentle sensory experience:
Bergamot and Bitter Orange – Relaxing Herbal Scent: A soothing blend of bergamot and bitter orange, enriched with herbal extracts like ylang-ylang, cedarwood, and Japanese cypress.
Sweet Citrus – Refreshing Sweet Scent: A vibrant, uplifting blend featuring pink grapefruit, orange, mandarin, and eucalyptus, complemented by hints of cedarwood and lime.
Damask Rose and Geranium – Enchanting Floral Scent: A graceful and delicate combination of Damask rose and geranium, enhanced with subtle notes of bergamot, pine, and juniper berry.
“At iroha, we believe self-care is about embracing every part of yourself with kindness and intention,” says Rika Adachi, Global Marketing Manager for iroha. “Caring for intimate areas should be as simple and natural as skincare. With iroha INTIMATE CARE, we want to empower women to feel confident and comfortable in their bodies, knowing they have access to gentle, high-quality products they can trust.”
