Kama Sutra’s new concept for Oil of Love: be the dessert
Kama Sutra’s iconic Oil of Love is a kissable, warming foreplay oil which can be applied to erogenous zones. By gently blowing on the product it enhances a warming sensation which can be followed with sensual kisses for a prelude to love. The new concept “be the dessert” offers different sexy recipes to mix and match different Oil of Love flavours with just a few drops.
There are 18 different dessert ‘recipes’ varying from cocktails to cakes and pies. A few great recipe examples are pina colada with two drops drops of the Vanilla flavoured Oil of Love mixed with two drops of the Coconut Pineapple flavour. The raspberry cream cake with one drop of the coconut pineapple flavour, two drops vanilla flavour and two drops of the raspberry flavour. On one hand it inspires consumers to make foreplay more fun and try out new recipes themselves, on the other it gives retailers a solid base to sell the products by telling a story.